The Future of Luxury Is Regenerative

MOVING BEYOND SUSTAINABILITY

OWnia collection

Regenera luxury

At Ownia Collection, we believe that “protecting” the planet is no longer enough. The next era of travel isn’t about leaving a smaller footprint—creating a positive legacy for every destination we touch.

We have partnered with Regenera Luxury, the global leader in regenerative management, to give our member hotels the tools to transition from sustainability to active restoration. This isn’t just a certification; it’s a commitment to becoming a net-positive force for nature, culture, and community.

Why Regenera Luxury?

Regenera Luxury provides the world’s first Regenerative Management Program (RMP). While traditional eco-labels focus on compliance, Regenera Luxury focuses on evolution. By integrating 273 Key Performance Indicators (KPIs) aligned with UN Tourism and the SDGs, they transform hotel operations into a science-backed engine for good.

The Core Pillars of the Program:

Active reforestation and biodiversity net-gain.

Protecting the intangible heritage of your destination.

Elevating the human spirit for both guests and staff.

Data-driven dashboards that prove your property is healing the world.

Exclusive Benefits for Ownia Member Hotels

As an Ownia Collection member, you are already a leader in the sustainable space. This partnership is designed to accelerate your journey to the top of the regenerative luxury market.

1. Preferred Pricing (20% Off)

Ownia members receive an exclusive 20% discount on the Regenera Luxury Certification process and the Regenerative Management Program (RMP).

2. Global Recognition & Awards

Gain eligibility for the Regenera Luxury Hospitality Awards, the industry’s first data-driven accolades unveiled at ITB Berlin, recognizing properties that show real, verified restoration.

3. Priority Marketing & Visibility

Certified properties will be highlighted within Ownia Collection with a specialized “Regenerative Excellence” badge, attracting the highest-tier conscious travelers and luxury media.

4. Personalized Impact Reporting

Move beyond generic green claims. Receive bespoke, data-rich reports that track your property’s evolution across 273 KPIs. These “Restoration Insights” provide a transparent narrative of your impact on biodiversity, carbon, and community—perfect for high-level stakeholder reporting and guest storytelling.

5. Access to the Technical Toolkit

Unlock the full Regenera Luxury (RL) Technical Toolkit, including templates for regenerative supply chain management, carbon removal strategies, and community profit-sharing models.

“The future belongs to hotels that actively restore ecosystems and strengthen communities. Through this partnership, we are making that future a reality for every Ownia property.” — María Olazábal, Founder & CEO of Ownia Collection.

Ready to Lead the Evolution?

The transition from sustainable to regenerative is the most significant competitive advantage in luxury hospitality today. Join the movement that is redefining what it means to travel well.

Book your initial Baseline Assessment with the Regenera team and claim your 20% Ownia Member Discount!